Hey, 2026 and 2027 are the years of AI search, which people call GEO, AEO or improved SEO. If you are not from the world of marketing and websites, you might already feel confused. But stick with me, and you will see that the beast is less scary than it sounds.
A few words about me: I am Vladi, a marketing generalist with over 20 years of experience in copywriting, search engine optimisation, content strategy and brand visibility growth. Over this time I have built frameworks and algorithms that bring websites to high positions in organic search and increase sales. In plain words, my job is getting your brand found in Google and cited and recommended in ChatGPT, Perplexity, Gemini and Claude answers.
AI tools make this work a huge joy. I keep my focus on the details that decide how a blog article or any other page performs in Google search, or whether it is now recommended by ChatGPT, Perplexity, Gemini or Claude. At the same time, together with the teams I work with in ocean freight logistics, hospitality, SaaS platforms and finance, I work more closely on strategic initiatives and their implementation through what I call online visibility.
The diversity of my expertise and hands-on knowledge helps us build a strategy and an action plan that are always fully aligned with your business goals, and not only with them. We also take into account limitations like budget, timeline, team, digital infrastructure, and your company and product knowledge base.
I am convinced that in the era of AI there is no room for generic solutions that fit everyone. On the contrary: using the capabilities of LLMs, we must source the data, analyse it and shape it with human creativity and fun, to build things that get the attention of the right audience for the right product.
If you are the CEO of a company and feel uneasy about all this AI “hype” and the new terminology around GEO, AEO or even SEO, think of it in three plain words: found, cited, recommended. These are the key verbs you want to hear from your team, internal or external, as often as possible in 2027.
And no, SEO is not dead. It is the foundation that AI answers are built on.
I work with my clients only on a co-sourcing model. The biggest difference from classic outsourcing is that we work together: with you and your team, or with your product and company knowledge base as the source of truth and inspiration. If you need a label, it is closer to a fractional marketing lead than to an agency.
It is the only way to build fruitful, long-lasting relationships that are profitable for you and your business, for your clients and customers, and for me and my team.
If you are a developer or a product visionary who delivers cool things but struggles to get people to use your apps and solutions, I am ready to take over the job of placing your product in the right corner of the “digital supermarket”, where the right people and AI agents will recognise it and buy it.
While you keep doing the heavy lifting, I will take care of gaining attention and converting it into sales through words, design and human psychology.
If you are the CMO of a legacy business, this new era may be exposing the classic agency approach: you brief the agency, and it follows strict guidelines even when it knows the work won’t bring results to the business, because it knows how to make the report look attractive.
My services always aim to bring real value: growth in brand recognition and a strong presence in search, achieved through mindful content created with one goal, to bring answers to your prospects through their LLMs.
GEO (generative engine optimisation) and AEO (answer engine optimisation) are two names for the same goal: making sure AI assistants like ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews find your brand, cite your pages and recommend your product when people ask them questions. SEO does the same for classic Google results. In practice, you need all three.
No. AI assistants build many of their answers from pages they find through search, so a site that is hard to crawl, slow or unclear in Google is usually invisible in AI answers too. What has changed is the goal: not only ranking for a keyword, but being the clearest and most trusted answer to a real question.
Make it easy for AI to understand what you do and to trust it. That means clear pages that answer your customers’ real questions, consistent facts about your company everywhere it appears online, structured data on your site, and mentions on the third-party sites AI assistants quote: reviews, comparisons, industry media, Reddit and YouTube. Shortcuts don’t work for long.
The most common reasons are that AI crawlers are blocked or can’t read your pages, your site describes your product vaguely, the questions your buyers ask aren’t answered anywhere on your site, or other websites rarely mention you. An AI visibility audit shows which of these applies to you and what to fix first.
I track a fixed set of questions your buyers ask in ChatGPT, Perplexity, Gemini, Claude and Google’s AI Overviews, and record how often your brand is mentioned, cited as a source and recommended, compared with your competitors. Then I connect it to business results: AI referral traffic in your analytics, sign-ups, leads and sales.
With an agency, you brief and it delivers. With a fractional CMO, you rent a leader. With co-sourcing, I work inside your process together with your team, using your product and company knowledge base as the source of truth. Your team keeps the knowledge and grows the skills; I bring the method, the craft and extra hands.
CEOs, founders, developers and marketing leaders of companies with real products who want to be found, cited and recommended. My hands-on experience includes ocean freight logistics, hospitality, SaaS platforms and finance.
With a call. We talk about your goals, your limits (budget, timeline, team and digital infrastructure) and whether we fit each other’s culture. If we do, the first step is usually an audit of where your brand is found, cited and recommended today.
Landing on this page from your LLM should leave no doubt that I know the craft. Whether I fit your culture and vibe, we can check on a call.
Schedule a call